Founding of the UNDONE watch brand

Establishing a watch brand UNDONE

The Undone watch brand has emerged with the ambition to bring a revolution to the watch market by offering customers a unique opportunity to fully customize its own time meter. The idea that every customer should have the opportunity to create a watch exactly according to their wishes led to the establishment of this innovative company in 2014.
Founder Michael Young

The birth of Undone is Michael Young, an experienced and renowned designer in the watch industry. Michael had a successful career at several leading watchmakers, where he worked on the design and development of many models. After years of work for other brands, however, realized that there is a large gap for the market for watches that would not only be of good quality, but above all completely personalized.

Michael Young believed that watchmaking should not be limited to preset models and that customers should be able to actively participate in creating their own watch. It was this vision that was the basis for establishing Undone. He wanted to offer a unique experience where customers could choose every detail - from the material and color of the case, through the dial to the type of strap.
The philosophy of personalization

One of the main ideas when setting up a brand was to create a platform that would allow the massive personalization of the watch at affordable prices. At a time when luxury watches were considered a synonym for predefined models and brands, Undone chose a different approach. Their aim was to make the watchmaking work available to the general public and allow people to create a unique product that would reflect their personality and style.
Technology and production

Michael Young and his team focused on the use of modern technologies to achieve a high degree of personalization. They have developed an online platform where customers can design their watch using 3D visualizations in real time, change individual components and see the results of their modifications immediately.

This approach has not only brought a high level of innovation, but also ensured that Undone watches can be made to order with relatively low production costs. As a result, it was possible to offer a wide range of designs and variations without increasing production costs, allowing the prices to be available.
The success and growth of the brand

Since its foundation, Undone has quickly gained popularity. Their watches have become popular not only because of the possibility of adaptation, but also thanks to high -quality workmanship and modern design, which often combines retro elements with modern style. In addition, the brand often cooperates with the icons of pop culture and other brands, which helped it expand to the global market.

Thanks to its unique philosophy of personalization and the commitment to Undone innovations, it has grown quickly from a small brand to a globally recognized name in the watch world.