Men's black TW Steel with rubber strap Volante Sport VS124 48MM

History and Foundation of the TW Steel Brand

TW Steel is a Dutch watch brand known for its large, bold designs. The brand was founded in 2005 by Jordy Cobelens, who was born into a family with a rich history in the watch industry. His father, Ton Cobelens, was an experienced watch designer and marketing specialist. Together, they created a brand aimed at offering bold and massive watches that combine robustness with an elegant look.

Beginnings and Idea

Jordy Cobelens had the idea to create watches that were different from traditional models. In 2005, the first TW Steel collection was launched, with the name being an acronym for "The Watch in Steel." From the beginning, the brand distinguished itself with oversized dials, which became a hallmark of TW Steel. It focused on bold and noticeable designs that appealed to people who wanted to express their personality through their watches.

Rapid Growth and Success

From the start, TW Steel targeted the market for luxury and stylish watches, but at more affordable prices than many competitors. This helped the brand quickly gain popularity. By 2006, just one year after its founding, TW Steel was exporting its watches to over 30 countries worldwide.

TW Steel also leveraged collaborations with various celebrities and brand ambassadors, which increased its visibility on the international stage. Among the most famous personalities associated with the brand were David Coulthard, former Formula 1 driver, and American musician Kelly Rowland. These partnerships helped TW Steel solidify its position in the global market.

Design and Technology

The TW Steel brand focuses on a combination of modern design and quality craftsmanship. TW Steel watches are known for their massive steel cases, often complemented by striking details like prominent crowns or visible screws. Many models are equipped with Japanese or Swiss movements, ensuring high accuracy and reliability.

Present and Future

Today, TW Steel is a globally recognized brand offering a wide range of models from sports to elegant watches. The brand maintains its identity by emphasizing bold and innovative designs that appeal to people who value originality and personal style.

TW Steel continues to evolve, seeking new ways to reach its target audience. Although the brand is relatively young, it has already carved out a niche in the market and continues to enjoy the favor of customers around the world.

TW Steel is an example of how the combination of family tradition and modern design can be the key to success in the world of luxury watches.